Before discussing this song, I must mention how much I love the title “Already Go Ready.” It’s the kind of beautiful nonsense no one actually says in real life. It sounds like the catchphrase of some fantastic teen sitcom.
Unfortunately, the song itself doesn’t quite live up to this excitement. Already Go Ready (얼레리꼴레리) has plenty of ideas, which I appreciate. But, its too fragmented to fully work. Its chorus opts for a SHINee-esque funk pop blast, undercut by verses that constantly fumble the pace and energy. When charging full force, the track has tons of potential. And, the guys seem to relish the opportunity to go big. I’m curious if they’ll be able to smooth over some of these growing pains on future releases.
On a related note, the music video’s Back To The Future schtick is fun (and unexpected)!
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