K-pop’s boy group landscape has become increasingly baffling to me. Back in 2020/2021, I would have scoffed if you told me CRAVITY would become one of the most reliable purveyors of bright, upbeat pop music. But, the guys have ditched the “skrrt skrrt” energy of their past and opted for a musical makeover. From last year’s Adrenaline to today’s Groovy, they’ve been on a winning streak, displaying the kind of continuity and focus that’s become increasingly rare among their peers.
Long may bright CRAVITY reign, because Groovy is another winner. While the song itself may be a bit derivative and lacking in melodic imagination, its bounding energy more than compensates. This is why many of us first got into K-pop: for the fun, upbeat music! Like many of global pop’s recent disco-funk offerings, Groovy is smoother of its edges. But, it leaves enough space for explosive, roller-rink synths to give the track some character. Better yet, CRAVITY never take their eyes off the ball. A second verse rap is incorporated well and the song’s inevitable breakdown is perfectly positioned during the bridge where it can have the greatest impact.
The first time I heard this track, I found the chorus underwhelming. It came across more like a rough draft than a polished melodic hook. But, that hook is already on an upward trajectory and I have a feeling time will erase any quibbles I had about its repetitive structure. That’s the magic of a big, buoyant arrangement. I’m hedging my bets today, but I wouldn’t be surprised if this bumps up to a “9” rating in the coming weeks.
| Hooks | 8 |
| Production | 9 |
| Longevity | 9 |
| Bias | 9 |
| RATING | 8.75 |
Grade: B+
