Urge for food for plant-based dairy is rising amongst mainstream shoppers, studies Cargill

In search of to pinpoint client consumption conduct and attitudes round plant-based dairy, Cargill carried out two surveys over one yr aside with baseline analysis accomplished in February 2021 and a follow-up survey accomplished in July 2022.

Outcomes from the survey confirmed that fewer shoppers reported following a vegan or vegetarian weight loss plan (9% in 2022 vs. 14% in 2021) and an excellent bigger dip was seen in the variety of shoppers actively avoiding animal-based dairy merchandise (<30% in 2022 vs. 40% in 2021).

On the similar time, consumption of plant-based dairy merchandise elevated through the 17-month interval. 

Based on its survey knowledge, six in ten shoppers reported a bounce in plant-based dairy consumption when requested in July 2022 with plant-based milk as the principle driver of purchases. 

“Clearly, there’s a rising swath of plant-based dairy shoppers who’re open to each classes. Look of their fridge, and so they might have standard milk and a plant-based different sitting side-by-side,”  ​mentioned Mark Fahlin, enterprise improvement supervisor for Cargill.

“It’s additional proof of simply how mainstream the plant-based dairy motion has grow to be.”​

Customers additionally confirmed a heightened curiosity in different merchandise inside the broader plant-based dairy class. Half of customers mentioned plant-based ice cream was a possible future buy, whereas a 3rd indicated plant-based cheese may quickly be on their buying checklist, in keeping with the survey.

“Extra so than different plant-based sub-categories, we’ve seen purchases of 1 plant-based dairy product open the door for customers to trial one other section. Plant-based milk is a typical place to begin, and sometimes serves as a gateway to plant-based ice lotions, creamers and extra,”​ added Fahlin.